In the ever-evolving world of social media, TikTok stands out as a powerhouse for businesses to showcase their creativity and engage with a diverse audience.
Read: 7 Reasons to Start Using TikTok for Your Business
If you’re wondering how to make a splash on TikTok, here are 10 TikTok content ideas tailored to elevate your business presence on the platform.
1. Start a Series
Create a series that serves as an easy content pillar. With the same theme under a series, you’ll always have an idea on what your next post will be like, instead of coming up with a new idea from scratch.
Like all stories, your posts need to be intriguing and riveting. Note that your story does not have to mention your brand, for fear that it might come across as an ad and deter viewership. But, it would be good to mention your products or services to tie in with your. For instance, this local taco restaurant share a tale of an office feud over a stolen taco.
2. UGC Content
Let your audience become ambassadors for your brand. User-generated Content (UGC) refers to content that is created by the customers.
70% of adults said they trusted recommendations online from friends and family, but only 15% said they would trust a companies’ official social media posts. Hence, UGC the beauty in this is that you don’t even need to engage with influencers; just anyone with the ability to create content which you can repost on your social media platforms.
3. CapCut Templates
Simplify content creation with CapCut templates. Easily add a few photos into CapCut, showcasing your products or services. While understanding the context of each template is crucial, the simplicity of this approach allows you to yield engaging and relatable content easily.
4. Clip Cuts
Grab attention by clipping a viral content snippet at the start of your video. This strategy hooks viewers from the beginning, ensuring that initial traction that can drive further engagement.
5. Challenges
Participate in or create challenges related to your industry.
Engage your audience by encouraging them to join, fostering a sense of community around your brand. Challenges can be an excellent way to showcase your products or services creatively.
6. Whatever’s Trending
Stay on top of trending content and put your unique spin on it. Adapt popular trends to suit your brand’s narrative, ensuring that your content aligns with what’s currently capturing audience attention.
7. Carousels
Utilise TikTok’s carousel feature to share information about your business.
Whether it’s a menu, product showcase, or a “how to” guide, carousels are an engaging way to provide valuable information and gain followers, as it gives viewers a strong reason to follow your brand.
For instance, creating a ‘things to do in Singapore this weekend‘ carousel and incorporating your brand.
8. Educate/Inform
Share educational content about your industry or products. Demonstrate your expertise, offer valuable insights, and establish your brand as a knowledgeable authority within your niche.
9. Fake UGC
Add a playful twist by pretending to be a customer posting about your brand, with intriguing hooks like “POV: no one knows about this…” and “This is the only way I would…”
Create content that mirrors user-generated posts, offering a unique perspective on your products or services.
10. Reply to Your Followers
Foster engagement by replying to your followers’ comments with video responses. Address their inquiries, showcase behind-the-scenes glimpses, or simply respond in a fun and interactive manner. This approach not only strengthens your connection with followers but also generates a string of related content ideas.
Remember, the key to TikTok success lies in authenticity, creativity, and staying attuned to your audience’s preferences. Experiment with these content ideas and find the perfect blend that resonates with your brand and captivates your TikTok audience.
AFTER ALL THAT, ARE YOU STILL