Surprising as it may be, TikTok has become a pivotal platform for brands in their social media marketing campaigns. A platform that was created for Gen Zs to post their dance videos have has rapidly evolved. TikTok, boasting 1.5 billion users as of 2023 and offering one of the highest organic reaches among all social media platforms.
As a business owner, you might question the returns of investing time and effort into TikTok, given prevalent myths surrounding its usage:
- TikTok is exclusively for Gen Z
- TikTok content has to be perfectly polished
- TikTok is only for dance and entertainment
- TikTok doesn’t result in conversions
- TikTok has limited advertising opportunities
However, let’s dispel these myths with 5 compelling reasons you should start leveraging TikTok to elevate your business.
1. The Platform with the Highest Organic Reach
TikTok boasts unparalleled organic reach, where even an account with just one follower can garner one million views.
Its unique algorithm prioritises relevant content on users’ For You Page (FYP), leveling the playing field for exposure, especially for brands without large fan bases.
TikTok’s high organic reach is mainly due to its newness in the social media landsccape. They have not fully transitioned into a business model that profits off paid ads, unlike the bigger players like Facebook and Instagram. Remember how easy it was to gain views and followers on Instagram until a few years ago? That’s going to happen to TikTok soon, which is why is imperative you tap into its high organic reach now.
2. Everyone’s on TikTok
Beyond its Gen Z origins, TikTok has witnessed a significant demographic shift, with a growing number of Millennials and even Gen X users joining. Statistics indicate diverse age groups, with 33.32% aged 19-25, 28.65% aged 26-32, and 19.84% under 18.
3. Anything Goes on TikTok
TikTok thrives on authenticity, allowing even low-quality, low-production videos to amass millions of views. It eliminates the need for elaborate productions, scripts, or heavy post-production. A phone and a clear understanding of your audience’s preferences are sufficient with TikTok’s precision targetting algorithm.
Of course, it’s not as simple as it seems. But, at least, with the low amount of effort and its low cost, you can take some time to trial and error and just post until you figure it out.
Read: 10 TikTok content ideas for businesses – 2024 TikTok Guide
4. TikTok is the Perfect A/B Testing Site for Paid Ads Campaigns
While there are some truths one of the myths “TikTok does not result in conversions”, this is no more than a sweeping statement.
While conversion rates may be lower compared to platforms like Instagram and Facebook, TikTok’s high organic reach and precision targeting algorithm make it an ideal A/B testing site for paid ads campaigns. You can leverage the platform’s algorithm to test content, identify what resonates (what goes viral), and incorporate successful elements into paid campaigns.
5. TikTok Supports Business Accounts
When you’re creating your account, you get to choose between a Personal Account and a Business Account. Based on our professional opinion and experience, there are more benefits to opting for a Personal Account even if you’re a full-fledged business.
Read: TikTok Business vs Personal Accounts – Which Should You Use?
But, for both Personal Account or Business Account, you’re able to access analytics to your content, and also boost them with the “Promote” function.
AFTER ALL THAT, ARE YOU STILL